West Channel Rd was founded with a vision to redefine knitwear through structure, texture, and individuality. Each piece is crafted in limited runs — merging couture-level technique with a sense of ease that feels lived-in yet refined. Rooted in craftsmanship and curiosity, WCR blurs the line between art and wardrobe, creating collectible knits designed to move, last, and tell a story of their own.