
Our Story
Founded in 2022 by Tatiana Dieteman, a California native model turned designer passionate about reviving the artistry of knitwear and crochet through a slower, more thoughtful approach to fashion.
The Story...
After a 13-year modeling career, appearing in publications like Vogue, Elle, Oprah Magazine, and Purple Magazine, and working with top brands across London, Paris, New York, and Los Angeles, Tatiana combined her global fashion experience with her business education from Azusa Pacific University to launch West Channel Rd — a brand rooted in craftsmanship, sustainability, and ease.
Deeply inspired by the raw textures and natural beauty of her home state’s coastline, West Channel Rd creates effortless, soulful knitwear and crochet pieces using mainly natural fibers, produced in small batches to honor both people and planet.
Every garment blends hand craftsmanship with modern design, made to be lived in, loved, and last far beyond a single season.
West Channel Rd invites you to slow down, breathe deeper, and live beautifully — with pieces that tell a story of care, connection, and timelessness.